Meyrowitz's Semaphore Entertainment Group was on the ground floor in pay-per-view, usually promoting concerts. Gracie met Art Davie, a martial arts enthusiast, who pitched the concept to Bob Meyrowitz, who had made millions producing the King Biscuit Flower Hour radio show. He wanted to bring the style of fighting that made his family famous in Brazil to North America. Rorion Gracie, the son of Helio Gracie and nephew of Carlson Gracie, the stars of the brutal, no holds barred Vale Tudo competitions in Brazil, which had a heyday in the 1950s, had more than just a clue. Jiu-jitsu was something advertised in the back of low-rent magazines, and most people, not knowing any better, considered it another form of karate or kung fu. And some favored kickboxing, with more points of attack, as being a superior fighting form than boxing.
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